Back in the day, getting to the top of Google’s first page is a walk in the park. Just stuff a couple of killer keywords and you are good to go. But nowadays, it is a totally different game. From having a good content structure to a user-friendly site, you really need to up your game if you want to stay ahead of the competition.
Still, the question is: “how to get your local business on the first page of Google?” While there are tons of digital marketing for local business techniques you can read online, there is no surefire formula really. That means you need to put some work in order to be on top. And, of course, you are going to need these best practices below.
Optimize for ‘Near Me’ Search Queries
Google already said that “micro-moments,” in one way or another” are some of the critical touch points in today’s consumer journey. And when they are added properly, they can ultimately determine how the said journey ends. So, what exactly is Google trying to point out? It basically refers to mobile as being the key driver for any local search. With that being said, you need to optimize your site for that exactly.
First, you have to anticipate the micro-moments of you users in the industry your business belongs. From there, you have to be relevant by providing useful content, enabling you to connect and engage with them. Lastly, you have to be really quick, as mobile users are always on the go.
Optimize Your Local Presence
If you want your local business on the first page of Google, you really need to sort out your local SEO. The first thing to do here is to optimize your Google My Business page, such as selecting the right category, updating its contact details, providing lots of imagery. This is one of the ways for local consumers to get a general idea of what your business, services, or products are. Sure, it may take some time, but the end results are quite satisfying.
Answer a question
In case you did not know, Google and other search engines are fond of scraping third party websites. Why? It is because it helps in presenting searchers with clear on-SERP answers to “knowledge-based queries,” such as “When is Barrack Obama’s birthday?” Here, you can liken it to Wikipedia which used to be the dominant site in answer boxes. Unfortunately, this is becoming less; hence Google understands the need for more quality expert content from other publishers.
This is where you need to find out what questions your site can possibly answer. You also have to create content that does exactly that.
If want more answers to the question, “how to get your local business on the first page of Google,” then contact us at Extreme Vision Now. For years, we have helped local businesses reach more new and potential customers. Call us today!