Digital marketing: Definition
Simply put, digital marketing means the use of digital channels such as social media and business websites as marketing communication tools.
If you have a social media page, you are aware of the ads that constantly pop up on your news feed—that’s a type of digital marketing.
Traditional marketing: Definition
Traditional marketing is where traditional channels such as billboards or printed media are used. Before the development of the internet in the 1990’s, traditional marketing was the only marketing method used.
Digital marketing vs. traditional marketing: How do they differ?
The only difference between digital and traditional marketing is the medium through which the target audience receives the marketing messages. In traditional marketing, the mediums used include billboards, TV commercials and magazines. On the other hand, digital marketing makes use of digital mediums such as websites and social media.
Both marketing methods are important in today’s marketing worlds. However, digital marketing is more effective as it uses every touch point to reach the millions of internet users every day.
The internet is part of almost everyone’s daily life. Digital marketing takes advantage of this by cleverly weaving in marketing into digital channels.
Which marketing is the best for your business?
The best marketing strategy is the one that hits the right balance between digital and traditional marketing. Today, we could say that digital marketing is the yin to traditional marketing’s yang. Both methods can be effective if used individually, but when they are used in unison, they can elevate each other even further.
Below, let us look at the advantages and disadvantages of digital marketing vs. traditional marketing
Traditional marketing: pros and cons
With the recent rise in social media marketing, traditional marketing is continually being undervalued. However, traditional marketing still has a place in the modern world. If your company can spare a budget to share campaigns through billboards and TV ads, your money will be decently spent.
– Pros of traditional marketing:
Easier to understand and usually impactful
Printed materials are usually more permanent
It makes the measuring of campaigns almost impossible
It does not allow a direct engagement with the customer
Immediate feedback is not possible
Digital marketing: pros and cons
When comparing the effectiveness of digital marketing vs. traditional marketing, we must acknowledge that we are living in an internet dominated world. Digital marketing is therefore more effective for a larger coverage than traditional marketing.
If you need help in launching your digital marketing campaigns, contact Extreme Vision Now for guidance.
Examples of digital marketing channels include:
Social media (Facebook, Twitter, Instagram etc)
Inbound and Outbound marketing
Pay Per Click
Search Engine Optimized Content
– Pros of Digital Marketing:
It presents more customer engagement options
It is easy to measure your marketing campaigns
Enable marketers to address a specific market
Digital marketing required a lot of skill. For any marketing channel to be productive, you need a trained specialist to help you manage it. Extreme Vision is made up of digital marketing pros who can help you get the best bang for your buck. Check out our website to get digital marketing strategies for some inspiration.