Of all the business blog posts created everyday, only a small proportion gains traction and attract readers. In fact, 55 % of readers will read your articles for 15 seconds or less, according to a recent survey (If you’re still reading, thanks for sticking with this one)
And that begs the question, “How do you write blog posts that will impress your audience?” The secret lies in writing compelling content.
Compelling content prompts the reader to take action. It ranks better in search results. Most importantly, it steers your readers down the path to purchase. In this post, we’re going to break down for you the 5 fundamentals for writing business blog posts that your clients will actually read.
Craft magnetic titles
Many entrepreneurs will agree that ‘the first impression is the last impression.’
When it comes to blogging, your headline is the first and perhaps the only impression you give to prospective readers. Therefore, you should make it as compelling as possible to attract the attention of your readers.
Studies show that 8 out of 10 people will read the headline, but only 2 will read the rest of the copy. In short, if your headline is crappy, the rest of the copy may as well not exist.
Keep it brief
The wise say that brevity is the soul of wit. This principle applies perfectly to blogging.
Let’s face it. No one wants to read a 5,000 word blog post on the “Benefits of SEO for Your Business.” It will definitely put your readers off.
In fact, the best way to ensure nobody will want to read your business blog posts is to make them longer than absolutely necessary. The secret is to keep it short and succinct.
Use proven content types
Not every content type resonates well with your readers.
The secret is to identify the content types that impress your readers. For example, listicles engage readers more than any other content format.
Leverage on visual content
The human brain processes visual content 60,000 times faster than plain text.
With that in mind, it goes without saying that adding videos and high-quality images to your content can grab the attention of the reader.
But how do you do that without defeating the purpose of content creation?
Have at least one image or other rich media content in every 350 words. And not just images; you should also include visual aids such as infographics, memes, and screenshots to illustrate your point.
Use creative sources to find relevant topics
No matter how great your writing is, your copy will not go beyond the 15 seconds of reading time if the story is not interesting in the eyes of the readers.
The secret here is to find interesting topics that your clients want to read about.
Fortunately, the internet is flooded with free tools that can give you insights into what’s trending and what your audience wants to know.
Content is the fuel that drives lead generation.
However, for business blog posts to achieve their purpose of lead generation, they must be compelling enough to attract and engage your audience. Contact Extreme Vision Now to get the services of content creators who will make your readers go “wow”.