It is without a doubt that digital marketing for local business is an important thing. It simply helps your products or services have a credible presence online. Apparently, one of the best ways to do this is via social media for local business – and this, in particular, is where Facebook excels.
While it is still critical to have a solid business presence on Facebook, it has become an increasing challenge thanks to many companies using it. But with the right tools and methods, there is no surprise if your presence on social media for local business will sour high. For starters, below are smart and effective ideas that can help you market your business on Facebook.
Target Specific Audience
Did you know that you can target French and English-talking women, between the ages of 31-56, who stay in a 10-mile distance of a certain location? Yes, that is right. This feature allows you to be more specific with your target audience and thus enables your posts/videos/content to be more effective. This is one of the main reasons why Facebook continues to play a crucial role in every business’ marketing effort.
Run Contests to Stir Up Engagement
Facebook contests are absolutely nothing brand-new. You have likely been involved to several ones in the past. But the question is: Have you actually tried running one for yourself? Running a competition with an alluring motivation is just one of the best ways to stimulate ad interaction on Facebook; hence it is an effective social mediate for local business strategy.
Create Enticing and Compelling Video Posts
So, you have tried marketing your business with videos on Facebook but individuals just do not seem to be interested? This is likely due to two reasons:
- Your videos are long
- They are simply not engaging enough
Facebook users are always looking for ways to be interested, delighted, and stoked. They are spending their time on this social platform to either kill time or stalk their good friends, so you need to divert their attention effectively. And one way to do this is by entertaining them with video content. Your videos have to be smart, informative, and, more importantly, engaging.
Target Leads You Already Have on Facebook
Did you know that you can actually upload a checklist of emails right into Facebook? Above all, you can show your ads to the same audience? This is thanks to Facebook’s Custom Audiences feature, which allows you to target the leads that you have generated from newsletter signup or other lead-gen methods. This strategy is really well-known in the field of social media for local business.
Do you want to have an effective social media for local business strategy? Do you want to learn more about the power of Facebook marketing? If your answers to these questions are yes, then you definitely need to contact us at Extreme Vision Now. We can provide you with the right and effective methods, all of which are designed to give your Facebook presence more credibility and effectiveness. Call us today for a no cost, no obligation consultation!