Every year, Google introduces new ranking factors, each meant to create and shape the better user experience. However, with millions of websites online today, the question on how to improve a business website’s ranking on Google search results is crucial, especially in the coming years.
Knowing exactly where to aim your SEO strategy may seem complicated, primarily because Google evaluates websites based on a lot of ranking factors. The good news is that Google’s ranking signals will continually evolve to adapt to the users, meaning the latest SEO trends will have strong roots in the new algorithms.
With this in mind plus a little savvy, improving your website’s Google Search ranking is very possible. All you need is a little creativity.
Optimizing a Website for Google Search
Google Search Optimization is conducted both onsite and offsite, also referred to as on page and off page SEO. On-page, SEO entails strategies integrated to optimize web pages or blog pages to ensure that they achieve high ranking online. On the other hand, off page SEO involves policies implemented OFF the site to improve a website’s ranking on Google search results, for example, link building, social media marketing, and much more.
In many cases, on page SEO involves editing and tweaking of the HTML files on a website to make them optimized for search engines. This makes it easy for search engine robots to crawl the site and index the pages as well. A properly optimized site has a high search engine ranking quality as compared to a poorly optimized site. Equally, high-quality content is an added value to a website. This includes integrating the right keywords and search terms in the article.
Off page SEO also entails submitting high-quality articles to high authority sites and linking back to a website for purposes of improving the ranking of this website. This may require ghost blogging or even forum posting. However, these efforts must be made with a professional touch to avoid breaking SEO rules set by Google.
What is Website marketing on Google search?
Google Search website marketing can be described as the process of promoting a website or blog online, for example, on social media or social sites, such as forums. A SEO professional and consultant helps in conducting this by following a strict line of procedures. This includes creating posts or ads on Facebook, Twitter, or Instagram.
Posting on social media helps improve the social signal of a website. It creates traffic for a site and also kick-starts active conversations that help boost the ranking of a site.
Why is Google Search Optimization important?
Optimizing your website for Google search is important, especially in the modern day where a website’s ranking on Google search results does not come on a silver platter. Decades ago, it was possibly easy to rank online because there were few sites. These days, there are many sites, which means that one has to optimize their websites, even more, to boost ranking and competitiveness online.
Google is constantly changing the rules that outline how websites rank, based explicitly on authority and the value they offer to users. Therefore, it is very important to hire the services of a professional SEO strategist. Things are changing, and brother Google is becoming even more strict and sophisticated. Without a strategic Website Optimization, ranking online can remain just but a dream.
All ranking signals work together to create a smooth flow for Google Search Optimization marketers. Therefore, for a better website’s ranking on Google search results, there is a need for a more sophisticated and comprehensive SEO strategy.
Changes like page speed ranking and the mobile first index will continue to roll out. Consequently, a SEO that focuses on quality gains instead of short term gains is the only thing that will help your site to trend upwards in the SERP. You can only get this from the Extreme Vision Team of SEO Experts. Call us today!