Internet marketing is a strategy available to all types of business to access affordable marketing options for advertising their brands.
These strategies have everything to do with social media marketing and Search Engine Optimization (SEO).
This approach was arrived at after the realization that traditional marketing strategies are quite expensive and can only be afforded by the biggest brands.
Hiring local internet marketing services often result in higher returns on investments (ROI) for small enterprises. Internet marketing also helps in getting more customers through the internet for new businesses.
With the internet, all business sizes from small and medium enterprises to multinationals have access to millions of prospective customers. Below, let us look at the most common strategies used in internet marketing and how they can help you get more customers.
Search Engine Optimization
SEO refers to the way a website is optimized for better performance in the search results pages.
Without SEO, business websites always find it challenging to rank on search engines such as Google or Bing, for keywords that are associated with products and services that they offer.
Research shows that when a website appears on the first page of search results, it has a chance of getting 50% of the traffic score. However, if you intend on using SEO as a local internet marketing strategy to grow your business, it is essential to work with a skilled SEO agency.
Social media advertising and marketing
Social media platforms such as Facebook, Instagram, LinkedIn, and Twitter are excellent channels of getting more customers through the internet. Companies usually set up official pages or accounts for their brands on social media sites, to be posting marketing content for their fan base. If you want to maximize the impact of internet marketing in your business, make a habit of advertising your brand on social media.
Content marketing strategy refers to an effort of reaching out to potential customers through posting informative content.
Content used for this purpose varies from blog posts, eBooks, videos, or whitepapers. They all have a common goal, to convince your online audience to purchase your products or to partner with you. A solid internet marketing strategy through content advertising can boost your business online in leaps and bounds.
This is one of the most effective methods to offer interesting information to your online audience, as well as to establish conversations and to encourage repeat visits. Video marketing strategy does not have to be about your business only. Instead, it should focus on the industry as a whole. This way, you can explore trending ideas and talk about how they relate to your products and services.
Pay Per Click Advertising
PPC ads are displayed alongside other search results and are one of the most effective methods to entice your customers to click on them. Just as the name suggests, these ads require you to pay for each time a visitor clicks on your ad.
Local Business Listings (Citations)
This is another very new method of getting more customers through the internet by imitating the traditional directories. These are lists of local businesses where customers can easily find a particular local business from a listed category. Local companies cited in these lists gain more trust than businesses that are randomly posted online.
Website Conversion optimization
This is part of an internet marketing process aimed at getting more leads from your online traffic. Website conversion optimization enables businesses to tailor their advertising techniques to suit the needs of their target audience. This way, local internet marketers have the option of personalizing communications with their clients. This technique, however, requires the services of experienced local web marketers.
The Extreme Vision Group of Marketers is made of a team of IT experts and internet gurus backed by years of experience in internet marketing. Contact us today and let us take your business to the next level.