Local SEO strategies are changing all the time as Google changes up their algorithm to show local search results from Google Maps. And if you are not committed into changing and/or updating your digital marketing for local business, you will certainly be left out. Well, no worries though – you have come to the right place. Below are tips that will help you win local search this 2018!
#1. Local SEO Tip 1: City Pages
City Pages are how your business gets found in surrounding cities. When it comes to local SEO, you can only optimize the local where you have a verified Google My Business listing. This is the address and city where your physical office is located. But what about getting found in surrounding cities or markets? This is where City Pages come in to help your business get found in surrounding metro areas. City Pages will only apply to the organic search results in Google. However, an overwhelming number of people in any city will still look to the organic search results to find what they are looking for.
#2. Local SEO Tip 2: Integrate Location Signals
Location signals are data points that you add into your City Pages that help solidify your targeted location / metro area. For example, you are a countertop fabricator in Atlanta with a verified GMB (Google My Business) listing that has an Atlanta address. However, you want to also get found by people in Marietta, Georgia who are searching for a Marietta countertop fabricator. So you would have a City Page targeting Marietta Car Accident Lawyer, and within that City Page, you would integrate location signals. After you list out some of your location signals within your City Page, you want link out directly to the landmark websites.
#3. Local SEO Tip 3: NAP (Name, Address, Phone Number)
This is pretty straightforward but easy to overlook. First, you want to make sure your business name, address, and phone number are listed on your website, typically in the footer. Then you are going to check all the places and profiles your business is listed currently and make sure it is an exact match. You may have had a number of different staff added to the business listings over time, so it is a good practice to do a manual search and note all the places where your business comes up and correct them if need be.
#4. Local SEO Tip 4: Publish Google Posts
Google launched a new product for Google My Business owners back in June 2017 called Google Posts. Think if this
as a way for GMB owners to post updates and information about their business directly in their Google My Business account. These new Google Posts will appear in the SERP results along your Google My Business listing and are great way to communicate with your audience and customers.
One of the most creative ways businesses can use Google Posts is by posting reviews from customers. You can simply copy the Google reviews from your GMB listing, and republish them as a Google Post. Other great Google Post ideas are to publish events. Although normal Google Posts will expire after 7 days, event posts will live on until the end date of your event. Events are the one exception to the Google Post expiration time frame.
Want to learn more about local SEO and digital marketing for local business? Call us now at Extreme Vision Now. We would love to help bring new fresh ideas to your local SEO strategies. Give us a call today!