Creating content that people are searching for and that Google’s search engines can understand is not enough to guarantee a good rank. You have to establish authority in order to outrank all the other quality sites. To accomplish this, you need to earn links from other authoritative websites, exclusively users that will amplify your website content and build your brand.
According to Google, some of the most important ranking systems for SEO include quality content and links. Top notch sites tend to link to other top notch sites. Similarly, spammy and low quality sites link to other sites in their category.
This brings about the question, what is link building in SEO or rather, what is SEO link building and how does it work? To answer this let us start with the basics.
What are Links?
HTML hyperlinks that are used as pointers from one site to another are known as inbound links, in other terms external links or backlinks. They act like the currency of the internet.
Since the introduction of the internet, search engines have been using links as votes to show importance or for popularity. Internal links that connect pages in the same domain have a similar purpose in a website. If too many internal links point to a particular page on a website, they send signals to Google indicating that the website is very authoritative. Link building in SEO, however, can only be achieved if it is done naturally, so that the site is not marked as spam.
The overall assessment of all the backlinks or inbound links that your website has earned is known as a link profile. This also includes the quality of the links, their numbers, their diversity and more. Your link profile state will assist Google’s search engine to understand how your site relates to other websites on the internet. There are SEO systems sets that enable you to analyze your link profile so that you can understand its overall makeup.
What is Backlinking in SEO?
In SEO terminology, a backlink is in simple terms, a hyperlink that links your web page or website to another web page. They determine the importance and popularity of your web page.
How to Build Quality Backlinks
A link campaign should match your goals. There are methods and strategies that work very well for most of these campaigns. If you have customers or partners that you work closely with, you can send graphic icons to signify mutual respect with the aim of earning links from them.
Google engineers also recommend publishing a blog as a link building strategy. Blogs uniquely publish fresh materials consistently as a way to earn listings and links, not to mention generate conversations across websites.
Refurbishing top content by getting the content that converts the most customers, attracts the most traffic, and retains users for the longest time will definitely expand your funnel acquisition even beyond Google.
How to determine your link building capacity
The most effective way to measure your link building capacity is by keeping track of link growth in your page or site. You may also want to consider the number of backlinks you need to rank for your target keyword. There is a keyword explorer known as SERP Analysis that enables you to view the top pages ranking in your target term. This will present you with a clear benchmark to determine how link building in SEO will help you to stay competitive.
For this and other SEO link building and backlinking services, please contact The Extreme Vision Now team of SEO experts today!