Is local SEO dead? Does it make sense to use SEO these days? First and foremost, this digital marketing for local business strategy is fully alive. More importantly, the practice still does make sense. And as a local business owner, you would want your company or brand to appear on Google. Otherwise, you would be missing a lot of opportunities such as new and potential customers.
But how does one perform local SEO? Below are some local search engine optimization strategies to keep in mind. You can thank us later!
Start Creating Local Places Pages
Obviously, the first thing that you would want to do is to have a local business page for all major search engines (e.g. Google, Yahoo, and Bing). You simply have to fill out all of your business information such as phone number, location, and hours of operation, among many others. This will then give your local business an account on these search engines, giving you access to the many benefits they offer.
Properly Categorize Your Business Page
Most business owners think that when it comes to local SEO strategy, it is all about optimization. It is not. Sure, you will have to optimize the local pages you created. But in order for this optimization to actually work, you have to categorize your business correctly. It is even one of the most crucial steps in getting your business to rank for local search. Search engines use certain algorithms that determine a business’ category, and the same algorithm is also used to understand what you offer. But if you display a business in a category in which it does not belong, then your chances of gaining online presence is thin.
Create Correct and Accurate Business Citations
This one here is simply about making sure that all of your information is filled out correctly. This also means that you have a consistent NAP (i.e. name, address, and phone) data for your company across all listings online. It is possible that your company is already listed somewhere by some users, but you still have to do one thing: claiming them. This local SEO practice right here is called citation. It allows visitors to determine a business on a listing exists or not.
While local SEO continues to be an effective online strategy, the practice can be better achieved with the help of a professional. And this is where you need to seek the assistance our experts at Extreme Vision Now. We have the understanding and seasoned experience of delivering the right local SEO strategy for your business. Call us now!