Contrary to popular belief, going viral should not be the objective of your video marketing for local business. Your goal is to create a campaign that informs, engages, and encourages consumers – either new or recurring – to do business with you. Sure, a viral video campaign can do wonders. But what good is it if it does not hit your target market?
Below are some of the best digital marketing for local business practices when it comes to video marketing. Keep them in mind and make sure to apply them in your next campaign.
Center it Around the Story, Not Just the Sale
This is one of the most common mistakes business owners do from time to time. Their general idea is that video marketing is all about creating a sale. Your video should never be centered on the sale – it should be around the story. For instance, you want to create a video about your business and what you offer. Instead of creating, say, a 5-minute video explaining how much your products or services cost, why not feature a story revolving around your business core. It could be the history of the company or how you guys came up with your product.
This is where you create value, an element you want to provide to your customers. Once they understand your story, they will eventually value your existence in the industry. And sooner or later, they will become your own customers.
The First 10 Seconds is Crucial
A video marketing for local business is the same as content marketing. The first paragraph of the article is crucial as it either encourages or discourages the visitor to continue reading. The same can be applied to your video. You need to make sure that the first 10 seconds is short and to the point. It needs to get right to the grit of the tale. Do this and you will be able to manage expectations from the outset even if you have 10 to 15-minute videos. This time length should be able to answer or inform your customers.
Lighten Things Up
The idea here is to stop being boring. Have you read an article or watch a video where you just decided to stop? In most cases, it is because you just got bored. This is exactly the case with your video marketing. You need to add elements that could lighten things up. Sometimes, customers want to laugh or feel enlightened, so do not be afraid to add humor and/or jokes. Do not take your campaign too seriously. Lighten it up!
Want to know what an effective video marketing for local business is all about? Contact us now at Extreme Vision Now! We can help you create killer video marketing campaigns designed to increase your leads and sale. Call us today!