Every year, Google introduces new ranking factors, each meant to create and shape a better user experience.
However, with millions of websites online today, the question on how to improve SEO ranking is crucial especially in the coming years. Knowing exactly where to aim your SEO ranking strategy may seem difficult, especially because Google evaluates websites based on a lot of ranking factors.
The good news is that Google’s ranking signals will continually evolve to adapt to the users, meaning the latest SEO trends will have strong roots in the new algorithms.
With this in mind plus a little savvy, improving your SEO ranking is very possible. All you need is a little creativity.
Although strategies to help rank your business website higher cannot be limited to just a few, the factors discussed in this post are very important to dominate search. Below are some of Google’s latest ranking factors.
Have an Accessible and Secure Website
Generally, the first and most important ranking signal has to do with the right kind of URL. In other words, have a URL that Google bots can crawl and reach easily.
Google visits every URL to see and understand the page content. For this reason, a website needs a robots.txt file to tell Google’s bots where they can or cannot access a website’s information. A site map is also needed with a list of all related pages. For WordPress sites, a sitemap can be set using online site generators.
Indexing a page does not necessarily rely on having HTTPs. However, having a HTTPS is a lightweight ranking factor.
High Quality Optimized Content
In this guide on how to rank your business website higher on search results, website content will be mentioned a lot. This is because together with other terms such as links, user experience, rank-brain and other terms you will come across in SEO marketing, these are all the things that make up the most important ranking signals.
Generally, Google’s search algorithms heavily rely on the keywords. These are simply words that make up the title of what a website is all about. They always match up in the website’s content.
This means that using keywords in your content is very important. One should however be careful about duplicate content, a very negative SEO ranking factor.
For SEO, always go for quality, original and fresh content. In case of similar content in different sites, it is important to use canonical URLs which tell Google which content is most authoritative and should be ranked as such.
Page Speed (Mobile Page Speed)
In recent years, page speed has been cited as one of the most important SEO ranking factors. Fast loading website pages definitely make the user’s experience pleasant.
In 2018, Google launched a search engine algorithm which focuses on mobile page speed. Therefore, if a site does not load fast enough, especially on mobile devices, it could be suspended.
Not Sure How To Rank Your Business Site Higher? We’ve got you!
The Extreme Vision, being a team of SEO marketers, uses all ranking signals to create an easy flow for SEO marketing.
Therefore, to help you rank your business website higher, we will be using a lot of sophisticated and comprehensive SEO strategies.
Changes like page speed ranking and mobile first index will continue to roll out. Consequently, we use a SEO that can focus on quality gains instead of short term gains. This is the only thing that will help your site to trend upwards in the SERPs.
Get in touch with our professional team for a well optimized site that brings you more business.