Creating content that people are searching for and that Google’s search engines can understand is not enough to guarantee a good rank.
You have to establish authority in order to outrank all the other quality sites. To accomplish this, you need to earn links from other authoritative websites to amplify your website content and build your brand.
According to Google, some of the most important ranking systems for SEO include quality content and links. Top notch sites tend to link to other top notch sites. Similarly, spammy and low quality sites link to other sites in their category.
This brings about the question, what is link building in SEO or rather, what is SEO link building? To answer this and learn how to build links for SEO, let us start with the basics.
What are Links
HTML hyperlinks used as pointers from one site to another, are known as inbound links, in other terms external links or backlinks.
They act like currency on the internet. Since the introduction of the internet, search engines have been using links as votes to show importance or for popularity. Internal links that connect pages in the same domain have a similar purpose in a website.
If too many internal links point to a particular page on a website, they send signals to Google indicating that the website is very authoritative. This however can only be achieved if it is done naturally, so that the site is not marked as spam.
The overall assessment of all the backlinks or inbound links that your website has earned is known as a link profile. This also includes the quality of the links, their numbers, their diversity and more.
Your link profile state will assist Google’s search engine to understand how your site relates to other websites on the internet. The Extreme Vision Company has SEO systems that enable us to analyze our client’s link profile so that we can understand its overall makeup and correctly build links for SEO.
What is Backlinking in SEO?
In SEO terminology, a backlink is in simple terms, a hyperlink that links your web page or website to another web page. They determine the importance and popularity of your web page.
How to Build Quality Backlinks
A link campaign should match your goals. There are methods that work very well for most of these campaigns. If you have customers or partners that you work closely with, you can send graphic icons to signify mutual respect with the aim of earning links from them.
The web design experts at Extreme Vision also recommend publishing a blog as a link building strategy. Blogs uniquely publish fresh materials consistently as a way to earn listings and links, not to mention generate conversations across websites.
Refurbishing top content by getting content that converts the most customers, attracts the most traffic and retains users for the longest time will definitely expand your funnel acquisition even beyond Google.
Where We Come in
The most effective strategy we employ to measure our link building capacity is by keeping track of link growth on our clients’ pages or sites. We also strategize on the number of backlinks needed to rank specific target keywords.
We make use of a keyword explorer known as SERP Analysis that enables us to view the top pages ranking in various target terms. This presents us with a clear benchmark to determine how many links a client needs to be competitive.
If you need help to build links for SEO or backlinking services, contact the Extreme Vision Now.