Did you know that over 4 million blog posts are published on the Internet every day?
Of all these posts, only a small proportion gains traction and attracts readers. In fact, 55 % of readers will read your articles only for 15 seconds or less, according survey (If you’re still reading, thanks for sticking with this one)
And that begs the question, “How do you write blog posts that will impress your audience?” The secret lies in writing compelling content.
Compelling content prompts the reader to take action. It ranks better in search results. Most importantly, it steers your readers down the path of purchase. In this post, we’re going to break down the fundamentals of writing Blog Posts That Your Clients Will Actually Read.
Craft Magnetic Titles
Many entrepreneurs will agree that ‘the first impression is the last impression.’
When it comes to blogging, your headline is the first and perhaps the only impression you give to prospective readers. Therefore, you should make it as compelling as possible to attract the attention of your readers.
After a little research, The Marketing team at Extreme Vision Now has found out that 8 out of 10 people will read the headline, but only 2 will read the rest of the copy. In short, if your headline is crappy, the rest of the copy may as well not exist.
Keep It Brief
The wise say that brevity is the soul of wit. This principle applies perfectly to blogging.
Let’s face it. No one wants to read a 5,000 words blog post on the “Benefits of SEO for Your Business.” It will definitely put your readers off.
The best way to ensure nobody reads your blog post is to make it longer than necessary. The secret is to keep it short and succinct. We conducted another survey and found that 59% of readers won’t read more than a third of your copy, preferring to skim your copy for key information or words.
Use Proven Content Types
Not every content type resonates well with your readers.
The secret to achieving Blog Posts That Your Clients Will Actually Read is to identify the content types that impress your readers. For example, listicles engage readers more than any other content format.
Other content formats that work great at engaging readers include:
- How to guides
- Industry trends
- Beginners’ guides
- Interviews and feature stories
Knowing the kind of content formats that attract your readers can help to increase your engagement rate.
Leverage on Visual Content
Research shows that the human brain processes visual content 60,000 times faster than plain text.
With that in mind, it goes without saying that adding videos and high-quality images to your content can grab the attention of the reader.
But how do you do that without defeating the purpose of content creation?
Fabiane Folker, the lead generation manager at Extreme Vision Now says you should have one image or other rich media content in every 350 words. And not just images; you should also include visual aids such as infographics, memes, and screenshots to illustrate your point.
Use Creative Sources to Find Relevant Topics
No matter how great your writing is, your copy will not go beyond the 15 seconds of reading time if the story is not interesting in the eyes of the readers.
Another secret to writing Blog Posts That Your Clients Will Actually Read is to find interesting topics that your clients want to read about.
Fortunately, the internet is flooded with free tools that can give you insights into what’s trending and what your audience wants to know.
We also have systems that we use to assess keyword volume and keyword difficulty to gain insights into what will rank better.
Content is the fuel that drives lead generation.
However, for content to achieve its purpose of lead generation, it must be compelling enough to attract and engage your audience.
Contact The extreme Vision Team today, and we will help you create content that will make your readers go “wow”.