Most people think that email marketing no longer works. Well, hate to burst their bubbles but this digital marketing for local business is not going anywhere. In fact, 77% of customers choose to receive permission-based marketing communication through this amazing technology. Add to this the fact that utilizing e-mail as the primary source of marketing for small businesses is on the rise.
There are plenty of reasons why you need to take advantage of your email marketing. And to help you achieve that, follow these quick and simple rules:
It’s All About The Email Marketing Format
43% of emails are read on smartphones. This even became a thing the moment newer models of phones came to existence. This is why you need to make sure that messages you send are mobile-friendly. You can opt to manageable links but make sure to simplify your formatting and copy in your email marketing strategy.
Rethink The “From” Line Of Your Email Marketing
The verdict on this one here is still out there. Some experts suggest about utilizing your brand or company name. Others, however, suggest utilizing the actual name and e-mail address of a person within your organization since it is much more personal. Decide which alternative is best for your business by addressing one simple question: “Are people more likely to identify me or the company name/brand?” Also, utilize a genuine “From” email address that strengthens your brand name.
Your Email Marketing Must Have A Killer Subject Line
That fancy design template you picked as well as the great copy you wrote in your email marketing would not matter one bit if people do not open up messages. Raise your open prices by writing intriguing yet succinct and direct subject lines. Supply a short benefit statement of no greater than 40 to 45 characters. Example: “Conserve 50% off leaf cleanup and removal.” You may also offer a benefit to attract consumers to open the email by stating something like “Have tax concerns? Get the answer promptly Here.”
Establish A Clear Call To Action In Your Email
Visitors or consumers must know exactly what you desire them to do with the message. Clearly define any kind of steps they need to take to redeem an offer, purchase, or obtain a reward. If you do not do these, most people will definitely misunderstand your message in your email marketing.
The Email Marketing Language
If your email is captured in a spam filter, your messages will never reach potential consumers. Furthermore, you can
wind up in a world of trouble if you fail to follow the CAN-SPAM act. Stay clear of these troubles by referencing comprehensive checklist of words and phrases to avoid these.
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