Every year, Google introduces new SEO for Local Business website ranking factors, each meant to create and shape a better user experience. However, with millions of websites online today, the question on how to improve SEO rankings is crucial especially in the coming years. If Google cannot find a Local Business website, it cannot index it and unfortunately, such kind of a website will not have any chance of ending up on the first page.
Fortunately, there is a way to optimize SEO for Local Business and have a built-in functionality that will satisfy Google’s bots. Some features can be included to guide the search engine bots to individual categories, posts and pages. This simplifies the task of finding a site’s information, which automatically improves the site owner’s SERPs.
Below are some methods used by SEO experts such as Extreme Vision Now to optimize a Local Business website:
- Optimizing all the images with alt tags: (this field will appear as an option whenever you upload an image file) Not only does high quality images on your Local Business website enhance the customer experience, but during indexing, Google also considers the content of the images. Computers can only read words therefore ensure that Google can easily find your photos through keyword rich titles and alt tags.
- Strategic use of Local Business website categories: Just like tags, categories will help in organizing related posts. They also give the readers clues about the content and find relevant posts on related topics. Tags are optional although it is not recommended to totally opt out.
- Effective Permalinks: According to research, numbers in a post entice users to click on a business website. They however, do not factor in Google’s ranking algorithms in a Local Business website. Slugs should therefore preferably be kept short, each with less than five words.
Before making a purchase, most people carry out an internet search. Your Local Business website therefore, will require to be ranked on the first page of the search results. Below are some of the reasons why SEO for Local Business websites is the key to Success in 2019
You will have an Accessible and Secure Website
Generally, the first and most important SEO for Local Business website ranking factor has to do with the right kind of URL, in other words, a URL that Google bots can crawl and reach easily. Google visits every URL to see and understand the page content. For this purpose, a website needs a robots.txt file to tell Google’s bots where they can or cannot asses a website’s information. A site map is also needed with a list of all related pages. For Local Business sites, a sitemap can be set using online site generators. Indexing a page does not necessarily depend on having a HTTPs. However, Google’s John Mueller recently tweeted that having a HTTPS is a light weight ranking factor.
You will have High Quality Optimized Content
In this guide on how to SEO for Local Business website, the website’s content will be mentioned a lot. This is because together with other terms like link, user experience, rank-brain and other terms discussed in the other subjects addressed in this post, make up the most important ranking signals. Generally, Google’s search algorithms heavily rely on the keywords. These are simply words that make up the title of what the Local Business website is all about. They must always match up in the website’s content. This means that using keywords in your content is very important. One should however be careful about duplicate content, copying content from another website, which is a very negative SEO ranking factor.
For SEO, always go for quality, original and fresh content. In case of similar content in different sites, it is important to use canonical URLs which tell Google which content is most authoritative and should be ranked as so.
Better Page Speed (Mobile Page Speed)
In recent years, page speed has been cited as one of the most important aspect in SEO for Local Business websites. Fast loading website pages definitely make the user’s experience pleasant. In 2018, Google launched a search engine algorithm which focuses on mobile page speed. Therefore, if a Local Business site does not load fast enough, especially on mobile devises, it could be suspended, removed from search, or dropped in the search results.
Due to vicious competition among sites on the internet today, SEO for Local Business websites has become a principal necessity for online success in a local market place. To obtain a SEO expert that focuses on quality gains instead of short-term gains and help your site trend upwards in the SERPs get in touch with our local SEO experts for a well optimized site that brings you more business. Our local search engine optimization services are beyond comparison. We aim to satisfy our customers by offering topnotch services and affordable results.