The landscape of SEO today Search engines, in simple terms, are answer machines. Their main purpose is to find, understand, and organize content in the internet so that they can offer the most relevant results to the keywords or questions searchers are asking. For your content to appear in the search results, it has to
Hiring the services of social media management specialists means that you never again have to worry about tracking KPIs, sharing updates and engaging your audience. As a small business owner, you may want to have your hands on every marketing effort. However, as you continue to scale higher, you will need to rely on social
Local SEO strategies are changing all the time as Google changes up their algorithm to show local search results from Google Maps. And if you are not committed into changing and/or updating your digital marketing for local business, you will certainly be left out. Well, no worries though – you have come to the right
It holds true that obtaining global information is important, but local SEO for small business is essential. You need to have your basics in place before becoming a strong global entity. This is the main reason why most of the businesses concentrate on local SEO, considering it is one of the best ways to perform
Most people think that email marketing no longer works. Well, hate to burst their bubbles but this digital marketing for local business is not going anywhere. In fact, 77% of customers choose to receive permission-based marketing communication through this amazing technology. Add to this the fact that utilizing e-mail as the primary source of marketing
In its most organic form, social media marketing is the process of marketing through social media sites like Twitter, Facebook, and YouTube. By utilizing the social aspect of the web, social media marketing is able to connect and interact on a much more personalized and dynamic level than through traditional marketing. Considered as one of
Back in the day, getting to the top of Google’s first page is a walk in the park. Just stuff a couple of killer keywords and you are good to go. But nowadays, it is a totally different game. From having a good content structure to a user-friendly site, you really need to up your
Most local businesses may feel that a social media presence is merely a luxury rather than a necessity. Well, not really. Social media for local business can be a boon, and the time you invest in it will surely pay off. Otherwise, it would not be deemed as one of the most effective digital marketing
Contrary to popular belief, going viral should not be the objective of your video marketing for local business. Your goal is to create a campaign that informs, engages, and encourages consumers – either new or recurring – to do business with you. Sure, a viral video campaign can do wonders. But what good is it
It cannot be denied that internet marketing for local business is hard. It is not something that you can do overnight. It requires weaving together a process that involves technical and structural skills. This is just how local SEO and digital marketing for local business. Still, it does not mean that you cannot achieve it.